Sara is a seasoned marketing executive with extensive experience establishing and nurturing brands from their inception. Her journey into the fertility industry was deeply personal, ignited by her heartfelt experiences with infertility. Motivated by a belief in the significance of equitable access to fertility care as a fundamental aspect of healthcare, Sara jumped from a career in tech, into the fertility sector to build awareness and drive change by partnering with visionary employers to provide inclusive fertility benefits to their employees—ensuring that every member of their workforce has access to the fertility care they need.
With more than two decades of expertise in B2B marketing, Sara brings a multifaceted skill set to the table, helping organizations within the fertility and women’s health sector effectively reach and captivate their target audiences. Sara’s qualifications encompass demand generation, digital marketing, analytics, and go-to-market strategy. Her efforts not only stimulate demand but also drive revenue, fortifying these companies’ positions as industry leaders.