Maggie

This month, bluboho is donating 1% of sales from the week of April 20-26 to Fertility Matters Canada. The week marks both Canadian Fertility Awareness Week and National Infertility Awareness Week, a time to recognize the countless individuals who have or are currently facing challenges with fertility. As we approach Mother’s Day, these experiences can bring up complex and profound emotions - grief, hope, resilience, and everything in between.
Bluboho’s founder, Maggie, understands this journey firsthand. She has walked this path, experienced the hurdles and overwhelming emotions of the IVF process, and how it has continued to shape her story even to this day.

It’s hard to understand the challenge of working through infertility issues until you’ve been through it. Through every step, it’s an emotional, physical, and mental relationship challenge, that seeps into every aspect of your life - work, personal, and everything in between. in many ways. There biggest challenge was coming to terms with the WHY of it all. There is no one answer, no simple solution to fix or cure this, and the overwhelm of helplessness was a lot to come to terms with. Was another layer of challenge for me in coming to terms with not knowing why this challenge existed, and if my aspirations of motherhood would come to fruition were constantly just out of my reach: do I wait for a dream that may never come true, or do I accept and fall into my grief of letting go of the dream entirely?
The uncertainty was overwhelming at times. I was often in a state of anticipation, mixed with grief around letting go of a future I wished for. One of my biggest learnings from working through fertility challenges has been to surrender into the experience. Surrender into the unknown, into what is, and what is not. To allow life to be as is without needing to change it, fix it or rearrange it.

I am grateful and forever thankful that my journey included motherhood— but I also understand how that if it hadn’t, as is the case for many, there would be beauty in that as well.
This time of year, is much like my journey: it encapsulates all of the emotions I experienced then, and continue to shape me to this day. And like everything in life, there are always so many sides and nuances to the story.
Wherever your personal feelings and experiences around motherhood and infertility reside, I wish all of you love + support, this week, next week, and always.
For resources around infertility and family building, please visit:
- https://infertilityawareness.org
- https://www.fertilitymatters.ca/
- @fertility_canada
bluboho’s Butterfly collection:
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Katie Maxwell
My husband and I are high school sweethearts. He was diagnosed with testicular cancer, which aided in our decision to start trying for a baby.